WHY I DO WHAT I DO?
I create digital experiences that don’t just reach people – they resonate. My mission is to blend creativity, data & strategy to help brands connect with the audience with clarity in a world full of noise.
SEO helps build visibility, Content helps build Trust. Performance Marketing helps Scale Results; Email Marketing helps retain & acquire New Users. Branding helps shape Brand Identity – together they form the FOUNDATION of every strategy I craft.
At the core of everything I do is just one belief – MARKETING should create IMPACT not just IMPRESSIONS!
THE FUTURE I AM BUILDING
I am building a future where brands use digital experiences should feel simple & easy to understand along with providing benefits to the user in order to grab the user’s attention.
My vision is to use my creativity to help brands connect with people in ways that feel honest, real & meaningful through SEO that helps people find you, Content that helps them trust you. Performance Marketing that helps you grow, Email Marketing to help you stay connected & Branding to
CASE STUDY
Scaling 1 Mn+ Social Media Presence through Creative Topical Campaigns
Objective: RentenPe wanted to enhance reach and followers, increase brand awareness & boost visibilty, reduce Cost per click and build a stronger recall amongst their target audience.
Goal: Create Scroll-stopping, culturally relevant content concepts engage with target audience to achieve the desired objective.
Concepts Developed:- a) Women’s Day: Campaign celebrating “Strong Women Stronger Home” who rent their way to freedom highlighting women empowerment & independent choices
b) IPL: Fun cricket centric series tying RentenPe’s offerings to IPL excitement
c) RentFlix & Save: Binge worthy entertainment styled content series positioning RentenPe as a lifestyle brand.
Result achieved: Reduced CPC by 30%, reached 1 Mn+ viewers & 400% increase in followers in a span of 3 months enhancing the profile reach and engagement amongst non-followers. Build campaign around culturally resonant and storytelling themes – high retention carousel and reel formats strengthening brand visibility.
Strategic Branding for Modern Audience
RentenPe Brand Manual
RentenPe's visual identity establishing it as a trustworthy, financially sophisticated brand defining the logo rules along with combining color palate with typography ensuring consistency across all touchpoints.
Celestine Jewels
Celestine Jewels embodying premium contemporary fine jewellery inspired by the celestial body. Fonts used represent luxurious presence which are highly legible on screen as well as offline. Colors used represent the celestial body
Driving Organic Traffic through SEO Optimized Blog
Objective: Increase organic traffic to Intermiles website during COVID for religious and informational queries due to rise in spirituality during difficult times wherein travel picked up to some extent.
Goal: Identified surge in spirituality related keywords along with COVID content focusing on informational intent, creating SEO optimized content with meta description, title and headings linking it internally to other pages along with developing backlinks to InterMiles in order to increase traffic to website to increase online shopping activity
Concepts Developed: Informational content on Shivling along with other covid related online shopping thus enhancing app downloads
Result Achieved: 5K+ Organic Traffic to the Blog generating 1K+ Clicks, almost 22K impressions using 300+ ranking keywords related to COVID and other informational search intent.
Driving App Installs and User Growth through Performance Marketing
Objective: To Drive App Installs along with increasing followers & engagement, website traffic and cost efficiency across campaigns
Goal: Achieve Lowest cost per install along with lowest Cost per click for engagement along with follower growth
Concepts Developed: Multi-ad set funnel approach, testing different creatives with different target audience based on their interest, behaviour and demographic which allowed performance comparison and efficient budget allocation. Trying out different creatives (Different ads) with hooks focusing on value proposition using different ad formats like reels, static and carousels across various platforms.
Results Achieved: With total spend of more than 1 Mn we reached more than 2 Mn audience reducing CPC by 25% having more than 10x app installs and increasing the followers by more than 400%. We also figured out that 25-34 is the top performing age group with interest-based audience of credit card audience & mobile payment users to be more scalable with lower cost efficiency.