Shruthi Bangera
Digital Marketing Specialist
Digital Marketing Specialist with 7+ years of experience across industries like Fintech, Real Estate Media, Internet, E-Commerce focused on building brands and enhancing performance through creative and engaging content that converts. I manage digital growth end to end from strategy and content marketing to SEO to Meta and Google Ads, and analytics to ensure that every campaign is creative and delivers measurable results by combining storytelling, optimization and performance marketing.
WHO I AM?
Hey there – if you have landed here and are probably curious to know what I actually do? Stick around & let’s unravel it together.
I am a Digital Marketing Specialist with 7+ years of experience turning brands into something people care about – not just likes & impressions – but engagement, conversions and leads. Over the years, I have worked across diverse industries handling team at RentenPe, InterMiles, India Today Group and PrintWeek India managing their digital growth end-to-end – from building brand and writing unique content for Email Marketing to SEO optimised blogs, running Meta & Google ad campaigns to even developing my own website on WordPress using the right plugins and tools – I have pretty much lived the entire digital spectrum. Working across diverse industries & teams have shaped my ability to adapt, innovate & lead with clarity.
What drives me?
Turning ideas into meaningful digital campaigns – combining storytelling, optimization & performance marketing to deliver campaigns that are both creative & data – driven with the help of various analytic tools like GA4, CleverTap, Mailchimp, AppsFlyer etc…
Moreover, I bring clarity, ownership, creativity & “let’s make this better” energy to every project!
MY DIGITAL MARKETING TOOLKIT
MY CAREER HIGHLIGHTS
RentenPe
Digital Marketing Manager
Sep'24 - May'25
- Led 10-member team to scale brand growth through social media, SEO & Rebranding (visual + verbal)
- Managed AED 800K optimizing ROAS across Meta Google Ads (about AED 400K) affiliate & influencer marketing, Digital PR, optimized via Appsflyer
- Generated 20% app installs via affiliates and targeted influencers at lower CAC
- Drove 10x app installs & follower growth reducing CPR by 40% through engaging content & A/B testing
- Improved conversions by 30% by retargeting leads via Email, SMS & WhatsApp.
- Utilized GTM, GA4 & Search Console to maintain end-to-end analytics tagging, resulting in improvement in web traffic & CTR
InterMiles
Sr. Analyst - Marketing
Oct'20 - Mar'24
- Led brand positioning campaigns increasing customer activation by 110% & web traffic increase by 115% by resolving indexation errors via search console
- Managed AED 200K budget for Meta & Google Ads enabling 20 Mn miles redemption
- Well versed with GTM, GA4, Google Search Console, WordPress, CleverTap
- Created engaging content & creatives for App Marketing, Email, Meta & Google Ads leading to improved CTR by 20% & boosted engagement by 25% using CleverTap lifecycle & retargeting campaigns
- Received ‘Special Performance Award’ for key contributions
India Today
Asst. Manager
Jan'18 - Aug'20
- Handled budget worth AED 2.45 Mn
- Responsible for integrated digital marketing strategies across platforms to drive new client acquisition & retention
- Leveraged Meta and Google Ads for high-quality lead generation, driving 40% growth in leads, while email-led retention initiatives increased returning users by 25%
PrintWeek India
Asst. Manager
Jul'16 - Oct'17
- Handled AED 610K marketing budget across Email, Meta & Google ads generating 125% growth in awards registration & webinar
- Optimised lead capture through targeted newsletters and product guides, events reaching 10k + print professionals
Naukri.com
Deputy Manager
Feb'14 - Apr'16
- Responsible for new client acquisition as well as retention for SEO based recruitment solutions leading to a growth of 120% in annual targets
GIVING BACK
Generated AED 50K for welfare of strays through promotion of YODA merchandise through Shopify, Amazon Ads and cross promoting through Retention Marketing. Fund generation through various offline events and branding.
WORDS FROM OTHERS
CONTENT HUB
GET IN TOUCH
Inbox: bshruthi26@gmail.com
Reach Out: +971 58125 1165
Current Base: Dubai