CASE STUDY
self designed personal portfolio website
Personal portfolio website designed using WordPress built on Astra theme. Elementor Plugin is used as primary page builder to create mobile friendly website.
Brand Identity: Primary color: #4E759C — conveys trust & stability. Secondary Color: #8BAF9F — conveys freshness and prosperity. Background: White — clean & readable.
Logo Design: My initials SBS – Shruthi Bangera Salian with upward arrow representing growth & consistent upward movement in my career & skillset.
Typography: Primary Font – PlayFair Display for headers (for premium editorial feel) Secondary Font – Nunito (legible and modern) for professional experience.
Domain and Hosting: Hostinger
Blogs: Yoast SEO Plugin with keyword density of 2% & internal linking. Schema Markup, sitemap submission following all guidelines of On-Page, Off-Page & Technical SEO
Microsoft Clarity: Track click pattern, heatmaps & session recordings to optimize for CTA
Search Console: for URL Crawl submission request and indexing of the website.
SEMrush: For keyword selection with high volume & low difficulty
SOCIAL MEDIA MARKETING (ORGANIC CONTENT)
Objective: RentenPe aimed to increase followers & brand awareness
Goal: Creative & culturally relevant content pillars (reels and carousels) and content calendar to improve consistency and engagement.
Concepts Developed:- Women’s Day campaign (“Strong Women, Stronger Home”), an IPL‑themed cricket series, and a lifestyle‑driven “RentFlix & Save”.
Tools Used: Meta Business Suite, Instagram insights, Canva, Figma, Microsoft Clarity, Brandwatch, Claude and AppsFlyer
Result achieved: Achieved 1M+ reach, 400% follower growth in 3 months and significant uplift in non-follower visibility, driving 4K+ app installs
seo (blog content - uae)
Objective: PeeSafe UAE aimed to increase ranking in UAE SERP
Goal: Content pillars around menstrual hygiene, intimate care & FAQ
Concepts Developed:- Informational and consideration keywords (Menstrual hygiene guides & why intimate hygiene matters along with backlink creation.
Tools Used: SEMrush & Google Keyword Planner (keyword analysis & backlink tracking), Google Search Console (indexing and crawling), GA4 – engagement metrics, Microsoft Clarity (scroll depth & behavior insights)
Result achieved: Delivered 200% organic traffic growth, 50% growth in average session duration decreasing bounce rate by 9%, backlink creation leading to increase in referring domains by 500%
seo website audit
Objective: Improve Chaat Bazaar’s overall technical health, search visibility & On page & Off Page SEO
Goal: Focus on crawling and indexation of website by submitting URL on search console. Proper URL, core web vitals (mobile responsive), schema markup, AI/GEO optimization with FAQ
Concepts Developed:- Technical SEO – Canonical URL, Robots,txt, Meta tags & open graph, 301/302 redirect. On Page SEO – Header tags, URL, Meta title & description & keyword placements. Off Page SEO – EEAT
Tools Used: SEMrush & Google Keyword Planner (On Page SEO)
Result achieved: Delivered overall SEO Score of 90%, and organic traffic increased by 55% with 12 keywords entering top 10 positions in SERP.
TURNING COVID SEARCH BEHAVIOR INTO SEO TRAFFIC GROWTH
Objective: InterMiles aimed to increase organic traffic by leaning into stay at home cultural reads
Goal: Create content pillars on spirituality optimizing the meta description, title and headings & interlinking with app download CTA with other blogs
Concepts Developed: Informational content on Sprituality along with other covid related online shopping thus enhancing app downloads
Tools used: Google Trends (analyse the latest trends), SEMrush (track keyword growth), Search Console (submitting the crawl and index request of the blog along with monitoring the queries for which the webpage is ranked), Microsoft Clarity (to monitor the rage clicks and user sessions), GA4 (app download metrics), Ahrefs (identify backlink opportunities)
Result Achieved: Keyword coverage grew by 700%, 22K+ Organic Traffic to the Blog generating 1K+ Clicks and non-branded traffic rose to 16K driving 2K+ app installs in span of 3 months
google search console
Objective: Creating high intent auto content that ranks for auto keywords for SERP ranking increase
Goal: Improve keyword rankings by publishing informative blogs
Concepts Developed: Created Blog titled “Top 10 Parking solution companies in India” to capture high intent searches like smart parking solutions & parking companies
Tools used: Search Console (Track CTR & ranking improvement, submit web page for crawling & indexing), SEMrush, Answer the Public (to identify relevant keywords as per search volume)
Result Achieved: Impressions increased by 300%, average position for the website increased from 10 to top 5 & search console flagged the page as “performing better than usual”
branding assets
RentenPe Brand Manual
Complete Visual & Verbal brand identity defining rules for logo & typography usage, color psychology. Usage of primary colors like RentenPe Red, Prestige Gold, and Premium Black with secondary palettes such as Deep Teal and Ivory, and the font pairing of Playfair and Nunito Sans ensuring every visual & message feels unified & communicates market differentiation positioning it as India's First Rent Score.
Multi Brand Asset Pack
Visual Demonstration of the brand identity across different platforms. Created real-world creative asset pack across multiple formats: Digital assets (thumbnail, reel, banner, post) Print assets (standee, door tag) and Communication assets (emailer). Includes the color combination entire visual appeal as well as copywriting and content marketing.
performance marketing (meta ads)
Objective: To Drive App Installs while increasing followers, engagement & on website interactions across RentenPe’s digital ecosystem
Goal: Achieve Lowest possible CPI as well as CPC without compromising on audience quality
Concepts Developed: Multi-ad set funnel approach with traffic, engagement & app install campaigns. Driving website visitors and retargeting web visitors or video viewers & creating lookalike audiences for app installs testing different creatives with different hooks focusing on RentenPe’s value proposition. Using Advantage+ budget for dynamic budget allocation to minimize stable learning phase for the best performing ad set on the basis of audience targeting.
Tools Used: Meta Ads Manager, Meta Pixel (to capture website visitors & retargeting), SDK (App Installs), GA4 (Analysis & Insights), Microsoft Clarity (heatmap & session recordings), Canva, CapCut & Figma (For creatives)
Results Achieved: With total spend of more than 1 Mn we reached more than 2 Mn audience with 25% CPC & 10x app installs, 400% follower growth. 24-35 age group is the strongest performing demographic for this brand with strongest interest being credit card mobile payment audiences to be more scalable with lower cost efficiency.
Premium skincare brand (meta ads)
Objective: To aggressively scale website purchases for premium skincare brand during peak summer season
Goal: Achieve full funnel segmentation to convert both new and returning users while maintaining strong ROAS
Concepts Developed: Horizontal scaling across multiple ad set to diversify audience buckets (TOF – broad + lookalike), retargeting (high ROAS ad sets), creative testing across different product categories, maintaining ad frequency, reallocating budgets to high performing ad sets and all ad sets use lowest cost
Tools Used: Meta Ads Manager, Meta Pixel (to capture website visitors & retargeting), GA4 (Analysis & Insights), Microsoft Clarity (heatmap & session recordings), Canva, CapCut & Figma (For creatives)
Results Achieved: With total spend of 880K AED reaching 1.5 Mn unique users, average ROAS produced in range of 4-6x, with sunscreen & vitamin C ad set delivering highest ROAS driven by peak season demand for sun protection and pigmentation correcting actives.
google ads
jodhpur premium furniture brand (wooden touch)
Objective: Wooden Touch aimed to increase store visits and online engagement for their premium furniture brand
Goal: Increase Local Store interactions, generate high intent clicks at lowest CPC, and build recall through strong headline assets
Concepts Developed: Built multi‑asset group for PMax & local store visits for messaging around home furniture, hospitality and promotional offers and creative testing too. Geo‑targeting was refined using location insights, ensuring the ads reached users most likely to visit the store.
Tools used: Google Ads, Google Maps and Geo Heatmap
Results Achieved: In a week’s time, the campaign generated more than 33K impressions & CTR of 9.3% driving around 30 local store actions including calls, direction request & google map interactions.